Session Task: Innocent Smoothies Case Study

In order to help us for our main brief of investigating sustainable materials For our session task we had to look at companies that were doing the same thing and how they have altered their packaging in order to be more Green friendly.

The company I chose was Innocent Smoothies.

There claim is that they want their packaging to have the lowest possible impact on the world as possible.

Here are their tips on how to be more sustainable with packaging:

• Use less: as little material as possible per pack
• Don't use up new stuff: go for as much recycled and/or renewable material as possible
• Close the loop: use materials and pack formats that are easy to recycle
• Lower its impact: deliberately avoid high carbon materials 

 There bottles are made from PET which stands for polyethylene terephthalate, a plastic resin and a form of polyester. which can be recycled widely as it does not contain BPA. Most single-serve plastic bottles, including those for water, soft drinks and juices, are made with PET. PET is globally recognized as a safe, recyclable packaging material. Numerous tests have created a broad scientific consensus that PET is non-toxic and is a safe material for the storage of food and beverages. Facts on PET supports the efforts of regulators to ensure that plastics are safe for the public through scientific testing and analysis.