Main Project: Sustainable Considerations

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Lea and Perrins is a brand with a lot of heritage and strong ownable elements. While retaining this they wanted to reposition themselves as an ingredient rather than a condiment. Something people will use in their cooking rather then on their cooking and be inspired to try new things.

 

The shape of the bottle is seen as iconic, just like the orange and black colour scheme. However, the label is very traditional-looking which ties into their tagline 'the Original and Genuine', and in order to reach out to younger audiences this is the aspect that they are open to changing, with a view to environmental concerns.
I began my research by thinking of different options I could use in order to make my design more sustainable...

Main Project: Research

Alternative to Glass?

Although Lea and Perrins wish to keep there Iconic bottle design, I began looking at alternatives to glass, and most importantly "Green alternatives to glass"

a material that will look good, be sustainable and keep the feel of the product

possible solutions I found were:

Paper

The 360 is a paper bottle, molded from 100% recyclable, food-safe paper, and its simplicity makes even the venerable cardboard

The 360 paper water bottle from Brand Image is an attempt to address 60 million plastic bottles thrown away daily in the United States (of which 86% become garbage). The paper vessel is made from 100% renewable food-safe resources, fully recyclable and versatile in a number of potential liquid categories.

 

"360 paper bottle"

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Plastic

Plastic is an integral and useful part of our daily lives. Lightweight and shatterproof, plastic beverage bottles are among the most commonly used plastics. In 2009, the plastic bottle recycling rate reached 28 percent, ranking it among the highest recycled plastics. However you are contributing to waste that takes a long time to degrade, furthering pollution,

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when it is not disposed of correctly and ends up in landfill it can be very damaging to the environment as most forms do not bio-degrade and contain toxins.

Source: http://earth911.com/recycling/plastic/plastic-bottles/

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Aluminum

the aluminium bottle can is made of 100 percent recyclable aluminium similar to that of an aluminium beverage can. it is shaped similar to a traditional beverage bottle, with many designs including resealable lids. A broad range of aluminium beverage bottle profiles, styles, and configurations, are available for commercial production, very popular for beer bottles however they are lined with a chemical

 ill (have to) be lined with a coating which, in most cases, contains bisphenol A (BPA), which is a raster nasty substance in that it is a hormone disruptor

"This Video looks at various eco friendly packaging alternatives to glass, but with wine bottles."

 

But is Glass the best method?

I Decided that as Lea and Perrins want to keep the original feel of the product, I would continue with using Glass for my final design by changing the bottle would alter different facts such as the genuine "Lea and Perrins" brand image aswell as the taste. There was other factors I would look at instead in order to make the Glass bottle more sustainable:

- Making the bottle using thinner glass?

- Reducing materials on bottle such as label and cap

- Changing the product??? buy sachets? and reuse the bottle to make more sustainable?

I also liked the idea of putting "greener and genuine" on the label instead of original.

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Looking Alternative to Labels:

In order to make my design more sustainable I would look at changing the label so it is recyclable or can serve another purpose.

Recycled Labels

Many businesses use labels. They are used to label boxes, products, binders and many other things. The labels are then thrown away after they are no longer needed. Instead of allowing the labels to just sit in the rubbish for many years before decomposing, there are many businesses that recycle them.

Most of the recycled labels on the market have a high percentage of recycled material. The usually amount is between 50 to 100 percent of recycled material. There are a few that have less, but these are uncommon. If you have to choose between more or less, then it would be better to get the highest amount of recycled material possible.

 Recycled labels are nearly the same as common labels. They have the same amount of adhesive, you can use them for all of the same things and they come in a variety of shapes and colors. You can also easily print on recycled labels. The only difference is that recycled labels usually feel a little more abrasive.

we could make the label more sustainable by minimising the glue used and make tabs instead...

Alternative Ideas to labels

 

"Bottle neck collars"

if i could use this idea in my design I could make the label a recipe card aswell, and there would be no need for glue or labels.

 Label using innovative tied on with string, no need for glue.

using cloth to wrap around the bottle made out of recycled paper?

I could also choose to make the label smaller. I also want to add an extra element of recipe cards onto my label, perhaps by making the label the cover and creating a booklet to stick/tie on the bottles or sticking them on the back of the sleeve.