For the second task we were asked to locate
a Youtube video that deals with a Green/Sustainability issue which is related
to one of the following: sustainable architecture, vegetable ink printing, sustainable
packaging, sustainable product design or sustainable furniture design. I chose
"Sustainable packaging: the body shop: Wood Positive.
Trees are the focus of the new Body Shop campaign called Wood Positive The beauty and skincare
brand has an ongoing commitment and not just for one day or one month to
target specific areas in biodiversity. So far, the Body Shop Wood Positive campaign, together with
teaming
up with The World Land
Trust has planted over 55,000 treas in the Ecuadorian Andes and Atlantic Rain-forest in Brazil. This year it will be working with the
World Land Trust to plant and protect more trees than it used in 2010. The Eco Design Manifesto was also a discipline I looked at to see which points the body shop were corresponding with and I felt these points where most relevant:
Designing to satisfy real needs as opposed to transient, fashionable or market- driven needs, design to minimise the ecological footprint, Design inovation of lethargy by re-examining original assumptions behind existing concepts and products.
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